SEO tools can be very useful and can really alleviate you while optimizing your site for the search engines. They can save you a lot of time, efforts and more importantly – money. Nowadays there are numerous SEO tools on the web and that is why I have done my best to find the most useful and most reasonable. Some of them are paid but there are free trial versions for preview so that you can decide whether the product is worth buying it. In this article the 10 implements are divided into 5 groups which are basically the 5 consequent steps in every SEO campaign. Keyword research 1) Google Adwords Keyword Tool – This is the most popular keyword tool which every self-respecting SEO expert uses whenever he/she writes any content. It is free and practically shows all the keyword combinations that have been searched for and that gravitate around the one you have typed in. So even if there are only one or two keyword ideas in your mind with this tool you will quickly find new relevant keyword combinations that will do a job. Furthermore some specific parameters like Competition and Global Monthly Searches are provided and can be really helpful. If your search engine optimization is geo specified Google Adwords Keyword Tool can show information only for particular countries. The results can be exported in Excel table too so that be easily analyzed. 2) SEOggestor – there is one crucial moment in the keyword research that most of the optimizers neglect – the search engines’ suggestions. You know the drop down box of Google that pops up right after starting to write something in the search bar. Well what SEOggestor does is simply providing you the content of this box for the particular input keyword. Why is it important – because 70% of the users choose to click on one of the suggestion rather that continuing to type, especially if their query is a long-tail one. Take one of your keywords, type it in SEOggestor and see what Google, Yahoo, Bing, Amazon, Yandex and YouTube would suggest for it. Enriching your keyword list with a few relevant long tail combinations (suggestions) can only be advantageous. Optimization and Improvements 3) Xenu Link Sleuth – After starting up your site it is really important to constantly maintain it and fix any problems that occur. With Xenu Link Sleuth the optimization of your site will be like a piece of cake. What it does is crawling your pages like a search engine bot and finding any bad sectors or not working links that need corrections. The tool will give you a general overview of your site and will...

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The picture for Research In Motion Ltd. is not very bright at the moment and there are small possibilities for it to be brighter ever again. The earnings from the last quarter are disappointing, the stocks are dropping, there are and will be substantial employee cuts and even rumors for acquisition have come up in the news. Despite that fact the guys from Waterloo are really not going to give up without fight – they have pinned their faith on their last hope – The BB10. But how bad the things really are and what actually made everything happen this way. Less revenue, cutting employee positions, market share literally evaporating and even rumors for acquisition! The results from the Q1 2013 fiscal year have been announced and the charts and numbers are exceedingly going down for RIM. They have reported $2.8 billion revenue which is $300k less than the predicted from analysts and $1.4 billion than the revenue from Q4 2012. Furthermore sales are also dropping – in Q1 2013 7.8 million BlackBerrys and 260k BlackBerry Playbooks were sold while in the previous quarter the numbers were much higher – 11 million BlackBerrys and twice more tablets – 500k BlackBerry Playbooks. And it is like the lower numbers weren’t hurting enough – what added more salt in the wound were the rumors about tearing the company apart and then consuming what is “edible”. I am particularly talking about the informal approach made by IBM towards RIM, reported by Bloomberg a few days ago. According to the announcement International Business Machines Corp. are intending to invest in the core part of the RIM business – security servers that support BlackBerry devices and we all know that separating the software from hardware might be fatal for the company. Staff reduction, masked as life-saving measurement that is going to increase the efficiency, is just the next hole in the once-mobile titan from which blood leaks (of course the BB10 department won’t be affected). 5 000 people are planned to be given the sack in the next quarter which is supposed to save $1 billion. This means that after the changes RIM is expected to employ 9 000 workers which is quite insignificant compared to the 20 000 which were once in action.   What made RIM hit the bottom? The key factor that RIM literally missed or simply neglected was “to innovate”. Let’s turn the reel a little bit back when the iPhone was announced. At that time RIM and the BlackBerrys were big and popular on the mobile market and their main users were from the business class. They perceived the freshly announced keyboardless device of Apple as a joke that won’t have almost...

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What would be your reaction if I tell you that tomorrow you might wake up with 100x faster internet connection – the mind-blowing 1 gigabit per second both download and upload speed with no data caps. Don’t freak out because if you are not living in Kansas City, US, tomorrow might turn out to be pretty relative. That is because what I am talking is the initiative of Google – Google Fiber, and the place where they will first put it into use – Kansas City, Kansas and Kansas City, Missouri. What exactly is Google Fiber? Google Fiber is the attempt of the search titan to provide its users with new ultra-high bandwidth connection and literally to take them on the next level of internet communications and data usage. The technology, as its name suggests, uses fiber optic system to transfer the signal and that is the main reason for the unbelievable 100 times increase. And it is really unbelievable because according to some of the researches conducted by Google, the average internet broadband connection in the USA currently is around 10 Mbps (in my opinion it is even less). That is only a slight change for the last 15 years in a matter of internet connections which is pretty embarrassing in the context of the latest technological inventions. Obviously it is time for change and one of the innovators will be Google. But what actually 1 gigabit per second means?  Well it will be pretty much like the internet revolution in the 90s but in a totally different dimension. No video buffering, instant downloads, enjoying HD like never before and proliferation of the augmented reality tools and 3D imaging are only few in the numerous lists of future possibilities. Google Fiber will be like a trampoline, like a space shuttle that will boost us not only to another planet, but to another galaxy!   Tablet as a remote control?!? Really?!? Actually yes, but only if you subscribe on a special tariff plan. The prices are really attractive – $70 for the Gigabit Internet connection and $120 for the Gigabit Internet connection + Google TV. Alongside with the second plan you will receive a device just like the network box – a DVR which is also a storage box with 2 terabytes space. It can gather more than 500 hours of HDTV and is also able to record up to 8 live shows all at the same time. Apart from the storage box comes and the Google Nexus 7 tablet that will work as a remote control. That’s right guys everything is cloud-based and the tablet is the best device for managing the whole system (iPad can be used...

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For good or for bad the home screen of the next generation of iDevices will never be the same – the native YouTube application will not be available in iOS 6 – that is what became obvious with the fourth beta release of the operating system. The announcement found its place among the hottest tech news in the last few days and has been buzzing around the web. At first the reasons were unclear but later Apple has officially responded that their contract for including the YouTube application in iOS by default has simply ended and they are not considering resigning it. Obviously Apple and Google, who are the two main dominators on the mobile market, are slowly moving away from each other and from the yesterday’s friends have become the today’s rivals. But let’s take a closer look at the details that brought us here and what would be the pluses and minuses from a prospective Apple – Google “divorce”. Who is winning from this move – Apple or Google? Both of them! If you are an iPhone user you certainly know that the current YouTube application is not who knows what. Actually let’s be honest – it is awful and many users have even disabled it because when they click on an YouTube URL, even if they want to watch it in Safari, the application opens by default. Since it was created 5 years ago from Apple (contrary to any logic) hardly anything has been changed. On the other hand the application for other mobile operating systems, like Android, has seen some quite big improvements and modifications. Even the web app has been made mobile-friendly without any performance loss. But there are drawbacks not only for Apple. The fact that the YouTube app wasn’t developed by Google means that they don’t have full control over its management and can’t monetize it. From leaving the current native product in the past both of the tech-giants would benefit because Apple are going to become more autonomous. They might provide the iPhone users with their own video-sharing system or, what is more probable, stimulate them to browse YouTube through the mobile version of the Safari. Google on the other hand are said to be developing new version of the application which will be available in the App Store. Therefore not only will the users be able to decide whether to install or uninstall YouTube from their device but Google will have the chance to include and control advertising in the video streaming. Everything looks like a well-thought plan! Would it be successful and what might be the next step in the De-Googlization of Apple? A piece of prehistory: when in...

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How would you react if I tell you that in the near future wallets won’t be made of fabrics and textiles but from plastic, metal and silicium, they won’t be sewn, they will be engineered? Said with other words the small leather thing that stores all the credit, debit cards, receipts and coupons will be pushed into the history by your smartphone. Looks like that the man’s pocket is too small for the two of them and one has to leave.   NFC and Mobile Payments Google Wallet is what I am talking about. It is a service that works through NFC which means that if your phone is not NFC-enabled (which is possible, because NFC is comparatively new technology) you won’t be able to try it. Of course the prospects are very bright because nowadays every new smarphone or tablet that come out on the mobile stage (including the expected iPhone 5) are equipped with Near Field Communication chip. In the recent Google I/O 2012 Hugo Barra said that nearly 400k NFC-enabled devices are being shipped every week worldwide. A list of all the NFC-enabled devices that are currently on the market can be found Here.   Tap and Pay – Simple and Secured! Imagine that you enter the coffee shop for your morning dose of caffeine, take a taxi to your work or shop in the neighborhood store. When the check-out moment comes no plastic credit or debit card are needed any more (or won’t be needed in the next few years). Simply put out your smartphone, tap the NFC-powered terminal/point-of-sell, pay virtually and receive a receipt on the screen. The alleviation and security of the user is only the one side of the coin. Merchants are also quite optimistic about the adoption of Google Wallet in their businesses. Google has more than 25 partners across the US among which there are some big fishes like Macy’s, Subway, Walgreens, American eagle Outfitters and The Container Store.   What is new in Google Wallet? Ok but Google Wallet was released more than a year ago. Is there anything new in the mobile payments? Surely! To begin with the fact the range of credit and debit cards got wider – now Visa, MasterCard, American Express and Discover are supported. There were some speculations before that it is dangerous to keep your cards’ details in the phone because they can be easily reached or eavesdroped by hackers. Not to mention the case when the device is lost and someone with “good” intentions puts his hands on it. No worries any more. The least you can do now is to lock your Google Wallet with pin code. Furthermore the credit or debit...

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$35 billion revenue and nearly $9 billion profit defined as disappointing? Really?!? That was part of the tweet of the analyst Michael Gartenberg, concerning the report from the last quarter of the biggest, most lucrative and maybe most-successful company of our time – Apple Inc. And it is not only empty words and statements – the guys from Cupertino, California really have some interesting facts and big numbers in their bags that can literally blow you mind and change the way you perceive the technological market. Below I have done my best to pick out the most impressive: 1. For the last quarter Apple generated $35.2 billion which is only $4 billion less than the revenue of Microsoft, Google, Amazon and Facebook COMBINED ($39.4 billion)! The pure profit Apple alone has generated is more than the four giants together – $9 billion vs $8.3 billion. And they call this disappointing?!? If we zoom out a little bit the picture for the last 12 months Apple’s revenue was $142 billion which is equal to the GDP of New Zealand.   2. Currently Apple have $117 billion cash pile and that’s what makes people say it is the most successful company of our time. And it is not stocks or something else – only cash. To make it clearer, if they decide, Apple can buy Facebook ($60 billion), Twitter ($10 billion), LinkedIn ($11 billion) and Pinterest ($6 billion) and still have around $30 billion remained in their pockets that will be enough for the consumption of Dell. You can now take a breath and continue reading.   3. The impressive numbers mentioned above were possible thanks to the unique business model of Apple. They practically have built an ecosystem of hardware and software in which they produce everything. 75% of the substantial revenue comes from iPhone and iPad sales. So far Apple have sold 410 million devices, 365 million of which are iOS-powered and 70 million are iPads. During the last quarter, with the release of the new iPad, there were 17 million sold iPads which marked an 84% increase. For the moment they hold 62% of the tablet market which is a decrease compared to the 84% in 2010 but on the other hand the sales increased 150% from the last year.   4. Everybody can talk whatever they want, but what made Apple stand out from the crowd and really succeed 5 years ago was the absolutely revolutionary iPhone. Talking in numbers for the last quarter 58% of the revenue share or $22.6 billion are held by the iPhone devices. Nearly 35 million units were sold only in Q2 2012 (I can’t imagine what will happen when iPhone 5 and iOS...

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